Pet Portrait Artist Materials

PRICING STRUCTURE

We don't set prices your work! You choose your prices and you get paid what you ask for. It really is that simple.

There a few standard rules we ask you to adhere to in order to keep the system fair but generally the way your work is priced is up to you.

We are also happy to offer guidance and support for artists who are unsure how to fairly price their work.

 

Our aim is to ensure all our pet portrait artists receive fair pay for their work.

Commission fees are a means for galleries and agencies to make money. Typically this is done by taking a chunk of the sales of an artwork.
With this method you may or may not be allowed to set the price of the artwork and the gallery will then take a percentage of your earnings. This can be as much as 50%!!!
This means that if you ask for £100 you may only be paid £50!
Not all galleries and agencies operate this way. The fairer method used by some is to add a fixed rate to charge a customer plus the artist fee so they can pay the artist their full fee on completion of the sale.
This means if you if you ask for £100 you will be paid £100!
It does mean that the total overall price will be higher for the customer to pay but the simple fact is:
If the customer thinks your artwork is worth the price they are paying, they are usually happy to pay the price that is on offer.
A bidding system is a highly competitive platform for freelance agencies to acquire profits by allowing artists and creatives to bid for commissions. This often leads to a culture of 'undercutting' which means artists significantly and repeatedly lower their prices in order to gain work. Not only does this mean that artists are not being paid a fair wage for their work but they often have to lower their standards in order to meet unrealistic deadlines set by the customer.
Artists with equal experience and professional skills will often also get overlooked by potential clients because they do not have the high ratings from offering cheaper rates to gain more 'wins'.
Typically a customer will pay a premium fee to submit a brief or will be charged unreasonable high agency fees on top of the cheap artist fee that they secure.
It's a dog-eat-dog kind of set up and these systems work purely in favour of profit for big companies and are not designed to support the rights of artists.
You work hard to make the art, we work hard to organise the commission and provide top quality customer service and administration and we feel we should all get paid a fair wage for what we do.
We are an open and honest company, founded by artists to help other artists. Alongside our aim of securing a fair wage for artists, we also aim to support the artist community by informing the customer of our methods of pricing work. We do not hide the fact we charge admin fees on top of the full artist fee, this is stated in the contract they sign when commissioning  you.
When you've set your prices on your profile
we assign you a price range on your listing.
On your listing it will show as one of these symbols:
£
££
£££
On your profile it will show as an actual price range e.g.
Below £50 - £250
Below £100 - £500
or £500 - Above £1000
etc...

FAIR PAY FOR ARTISTS

Every customer budget is different. Some people have plenty to spend and some have  restricted funds. The great thing about Pet Portraits Online is that they can browse and find a huge range of art styles and price ranges to suit what they are looking for.
Occasionally, a customer may have a lower budget than what we have quoted but are desperate for a commission from you. In the first instance we will offer them a lower rate by discounting our set admin costs. If they are still unable to pay that amount we may consider approaching you to request a lower fee to be set for your work. We will NEVER agree to a fee lowering without your prior knowledge or consent. We consider a customer asking for more than 20% of the overall asking price to be unreasonable and any offers made to that effect will be automatically rejected.

HIDDEN COSTS

There are no hidden costs.
To sum up all of the above:
  • WE ARE NOT BIDDING SYSTEM OR ENCOURAGE UNDERCUTTING SO ACTUAL PRICES ARE KEPT PRIVATE FROM OTHER ARTISTS
  • WE DON'T WANT CUSTOMERS TO BE ABLE TO COMPARE YOUR PRICES WITH OTHER UNSTRUCTURED SOCIAL MEDIA STYLE ART GALLERIES OR SELLING SITES SUCH AS 'FINE ART AMERICA' OR 'ETSY' AND EXPECT LOW PRICES THAT OTHER ARTISTS MAY OFFER THERE.
  • AS SOME BRIEFS MAY NOT CORRESPOND WITH YOUR SET PRICES WE NEED TO CONSULT WITH YOU FIRST BEFORE GIVING THE CUSTOMER A PRICE. e.g. A customer may want an artwork in a different size than what you offer or may wish you to provide it in a frame before it is posted.
  • WE NEED TO ADD OUR ADMIN FEES TO YOUR PRICE WHICH MAKES UP THE FULL QUOTE AMOUNT THE CUSTOMER SEES
  • ADMIN FEES VARY DEPENDING ON THE TURNAROUND TIME AND COST OF THE ARTWORK - We have different rates that are calculated based on the turnaround time and/or the price of the artwork e.g. extra client and artist contact time, the purchasing of insurance for shipping, the costs of holding deposits etc.
  • SHIPPING, TAXES AND OTHER POSSIBLE EXTRA COSTS WILL NEED TO BE ADDED TO A QUOTE PRICE SO THE CUSTOMER HAS A CLEAR PICTURE OF THE FINAL COST TO THEM - This can be complicated stuff so we need to make sure we get it right and not give false hope to customers that the price shown on a listing is the final amount.
BEST METHOD TO PRICE YOUR WORK
STEP 1: Decide your hourly rate
SELF-TAUGHT ARTISTS - i.e. artists who have not been professionally or academically trained in their art making at degree or above level.
Look up the minimum wage for your age and country
Add £1 for every year you have been developing your skills.
Be honest with yourself:
  • have you been interested in art for a decade but only really working on it for the past 5 years, add £5!
  • Have you been dedicated to your practice for 15 years? Add £15
  • Have you only just discovered your talent and enjoyment of art in the past year? Just add £1.
GRADUATES - i.e. artists who have graduated with a university degree, masters degree, professional qualification or equivalent in the area of their practice (such as fine artist, contemporary art studies, illustration etc...)
Look up the average graduate salary in your country. Then add a £1 for ever year you have been developing your skills before and after.
Be honest with yourself:
  • Did you graduate last year but were making and selling art for 3 years before and have been working hard on it since you got your degree? Add £4
  • Did you graduate 10 years ago but only really put 1 year into developing your skills since? Add £1
  • Did you graduate 5 years ago and have worked solidly since? Add £5
STEP 2: Work out your time
You need to know or estimate how long in hours it takes you to make an artwork for this step and again be realistic. If it really only takes you 1 hour to produce a drawing then only account for one hour. If it takes you 10 then account for 10!
It may be helpful for you to keep a track of the hours you spend on each new artwork you make. This way you can adjust your prices accordingly if you discover that your estimation was too high or too low.
STEP 3: Think about your materials cost.
You can literally sit down and work out how much each material costs against how much of a percentage you might use of it if you like...but it's probably easier to decide on a flat amount to add on to get this price. We recommend 20% as a standard material cost. This might sound like a lot but when you think about it you are not only using the pencils and the paper and the erasers but you may also be paying to rent a studio space and paying to light and heat that space.